• Why Amazon Bought Whole Foods

    Amazon wants to be the default retailer for everything. This includes groceries. The problem with selling groceries is shelf life. If you don’t turn inventory quickly, you end up throwing away your profit margin. The grocery business does not lend itself to cross-country shipping due to this perishable factor. In order to sell groceries online, […]

  • Too Much Customer Service

    In the new customer-centric economy, I’ve noticed a trend that is more disturbing than the problem it replaced.  Apparently, it is possible to have too much customer service. We can no longer run into the grocery store to buy a gallon of milk without being asked by three employees if we’ve “found everything okay.” I […]

  • One Project Wednesday

    Imagine if we dedicated every Wednesday to working on one single project. If we set aside a day each week to pick one item from our to-do list and then refuse to allow any other tasks to creep into our workload. When was the last time you concentrated on a single project? I’m talking about […]

  • The Empty Promise

    Despite the best effort of marketing and sales departments, good design never promises that which it does not intend to deliver. One of the easiest ways to alienate your user base is to overpromise and underdeliver. Even the best designers will always live with some level of disappointment. You can’t please everyone, nor should you […]

  • UX Design for English Majors

    As someone who entered the field of User Experience Design via a background in writing and editing, I was pleasantly surprised to find how relevant an English degree is to this growing field. UX is all about having empathy for the user. For understanding the target group and tailoring your message in a way that […]