Recognizing Zebras and Wildebeests

On the plains of the Serengeti zebras often stick close by wildebeests. The two animals seem like an odd pairing with their contrasting colors and non-matching body shapes, but they are frequently seen traveling together in one massive herd. There’s a good reason for this conspicuous friendship. They have a symbiotic relationship in that they… Continue reading Recognizing Zebras and Wildebeests

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Why Amazon Bought Whole Foods

Amazon wants to be the default retailer for everything. This includes groceries. The problem with selling groceries is shelf life. If you don’t turn inventory quickly, you end up throwing away your profit margin. The grocery business does not lend itself to cross-country shipping due to this perishable factor. In order to sell groceries online,… Continue reading Why Amazon Bought Whole Foods

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The Empty Promise

Despite the best effort of marketing and sales departments, good design never promises that which it does not intend to deliver. One of the easiest ways to alienate your user base is to overpromise and underdeliver. Even the best designers will always live with some level of disappointment. You can’t please everyone, nor should you… Continue reading The Empty Promise