Author: Josh Boldt
-
The Empty Promise
Despite the best effort of marketing and sales departments, good design never promises that which it does not intend to deliver. One of the easiest ways to alienate your user base is to overpromise and underdeliver. Even the best designers will always live with some level of disappointment. You can’t please everyone, nor should you…
-
UX Design for English Majors
As someone who entered the field of User Experience Design via a background in writing and editing, I was pleasantly surprised to find how relevant an English degree is to this growing field. UX is all about having empathy for the user. For understanding the target group and tailoring your message in a way that…
-
Too Much of a Good Thing
I ordered a Cubano for lunch today from a local sandwich shop. It came with a delicious dijonnaise dressing. The sauce really kicked the sandwich up to the next level. For the first few bites. The meat was slathered with sauce, and the bread quickly began soaking through. It was running down my hands and…
-
Be Invisible
Whenever possible, be invisible. The less you intrude, the better your user experience will be. Think about the website that immediately interrupts you to beg for an email. We haven’t even met yet and they’re already asking for something. Talk about an intrusion! It’s a panhandler standing by the ATM to hit every person up…
-
Content into Stories
A website is nothing without the people who visit it. You can have the best information available, but if people can’t find it, it’s worthless. This is why Information Design is so vital to the success of a website, and increasingly for the success of the business as a whole. Is your navigation structure clear…